Idea

A shopping environment that is honest and effective in its function. A store that aims to be respectful of its clients; confident and knowledgeable in its selection that was made with heart, conscience and curiosity. A store that provides a pleasant and fulfilling shopping experience for the intelligent Muscovites and guests of the capital. A store that channels respect for tradition and has the eye for the most interesting fads. A store that is in the middle of everything fashion but sits quietly away from the high speed of the main streets. "KUZNETSKY MOST 20" is the initial part of the project that also contains a GALLERY and a CAFé on KUZNETSKY MOST 20.

Content

A mix of premium and middle-priced product from new names, established designers, and traditional craftsmen. Fashion forward and experimental neighbors the basics and everyday wear from around the world. Limited editions, collaborative projects, specially commissioned collections. High quality sports equipment, interior objects and inventive furniture, small gadgets and latest books and magazines.

Communication

The store and its merchandise will receive extensive media and online support. KUZNETSKY MOST 20 aims at becoming an active part of the Moscow’s creative community by getting involved in joint projects with artists, musicians, sportsmen and journalists, models and writers, architects and designers. The merchandise and all the designers present at KUZNETSKY MOST 20 are presented to the press as lovingly and carefully as they were selected.

Brands

02.2012. Make Art Not Revolution

03.2012. March

05.2012. Farm Pleasures

06.2012. Peremotka @ KM20 – Black Night Market

07.2012. 20km – Welcome to Dacha

07.2012. Brand New Love

12.2012. HNY Dearest Serpents

04.2013. Good Prohibitions

Potions by Masha Efremenko @ Vogue Fashion's Night Out 2012 X KUZNETSKY MOST 20
Photos by Dmitry Zhuravlev

Ksenia Sverkunova's Exhibition Grand Opening

Scrabble @KM20 Great Tournament 2012