Life's A Beach

Life’s a Beach, or L.A.B., was one of the most powerful brands for skaters back in the 1980ies. Behind it’s back now stand well known guys in streetwear industry Greg Finch and Fergus Percell who are also responsible for a super popular label Palace Skateboards. Both of them have been L.A.B. admirers for not less than three decades, so it’s no wonder they understand the brand’s DNA well. Life’s a Beach is remarkable with it’s bright graphic prints and follows a simple idea «Don’t take your life seriously and relax». read more